Building relationships with industry experts, influencers
and advocates can impactful and measurable.
Our primary goal for your corporate narrative is to disrupt the mainstream industry conversation and establish your company as a thought leader. Then the execution plan is based on identifying the appropriate channels, influencers, analysts, categories, and publication types to target.
Our analyst relations programs help communicate and build credibility amongst the relevant group of analysts who influence purchasing decisions with your buyers. By building the program messages on your core messaging stack, we ensure analysts are reinforcing your message amongst your prospects.
Messaging & Positioning
Our goal is to build a messaging stack that enables your company to clearly state who you are, what you do and why buyers should buy from you. From an elevator pitch to an integrated campaign, the messaging stack will enable everyone to communicate the corporate message consistently.
Great public relations is measurable, tangible and impactful. We seek to translate your corporate message into a disruptive narrative that establishes a unique point-of-view. Through the process, our goal is to continue to build relationships with the influencers and writers in your space.
Customer marketing is more than just case studies and testimonials. A world-class customer marketing program elevates and leverages your current customer experiences to improve retention, build your brand, develop community and acquire more customers.
Connecting the dots from social to sales qualified leads requires more than just platform expertise. It requires a fundamental understanding of your target buyer and how to develop those relationships with a consistent stream of engaging content that gets people talking and sharing.